Timo van Balen, Murat Tarakci, and Ashish Sood (2018), “Disruptive Startups Get Funding More Easily, but Less of It,” Harvard Business Review, September 18, 2018.
Timo van Balen, Murat Tarakci, and Ashish Sood (2018), “Do Disruptive Visions Pay Off? The Impact of Disruptive Entrepreneurial Visions on Venture Funding,” Journal of Management Studies, July 2018, https://doi.org/10.1111/joms.12390.
Sood Ashish and V. Kumar (2018), “Client profitability of diffusion segments across countries for multi-generational innovations: The influence of firm, market, and cross-national differences,” Journal of International Business Studies, July 2018, ISSN: 0047-2506; https://doi.org/10.1057/s41267-018-0163-7.
Sood Ashish and V. Kumar (2017), “Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation,” Journal of Marketing Research, December 2017, Vol. 54, No. 6, pp. 932-951.
Sood Ashish, Eelco Kappe, and S. Stremersch (2014) “The Commercial Contribution of Clinical Studies for Pharmaceutical Drugs,” International Journal of Research in Marketing, 31 (65-77).
Sood, Ashish, Gareth James, Ji Zhu and Gerard J. Tellis (2012) “Predicting the Path of Technological Innovation: SAW Versus Moore, Bass, Gompertz, and Kryder,” Marketing Science, 31(6), Nov-Dec. 964-979
Sood, Ashish and Gerard J. Tellis (2011), “Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies,” Marketing Science, 30: 339-354
“Technical Appendix,” Marketing Science
Marketing Science Institute Top Five MSI Reports Downloaded in 2010
SSRN Top Ten Downloads Jun 2010, Jul 2010, Aug 2010, Sep 2010.
Sood, Ashish and Gerard J. Tellis (2009) “Do Innovations Really Payoff? Total Stock Market Returns to Innovation,” Marketing Science, 28(3) 442–456.
SSRN Top Ten Jun 2009, Jul 2009, Oct 2009, Mar 2011.
Sood, Ashish, Gareth James, Gerard J. Tellis (2009) “Functional Regression: A New Model for Predicting Market Penetration of New Products,” Marketing Science, 28: 36-51
SSRN Top Ten Jul 2008, Nov 2008, May 2009, Jun 2009.
Sood, Ashish and Gerard J. Tellis (2005), “Technological Evolution and Radical Innovations,” Journal of Marketing, 69, 3, 152-168.
Spotlight Article on my paper: Lantos Geoffrey P. “Technological Evolution and Radical Innovation,” The Journal of Product Innovation Management; 23:581-585; 2006.
James Gareth and Ashish Sood (2005) “Performing Hypothesis Tests on the Shape of Functional Data” Computational Statistics and Data Analysis, Vol. 50, Iss. 1.
This page contains information about my research, book chapters, articles in thought-leadership journals and popular business press.
"Marketing Applications of Functional Data Analysis" Functional and Operatorial Statistics, Springer Series: Contributions to Statistics, Dabo-Niang, Sophie; Ferraty, Frédéric (Eds.), XX, 304 p. 33, ISBN: 978-3-7908-2061-4, 2008.
"Technology Transition," Encyclopedia on Technology, Innovation and Management, V. K. Narayanan and Gina Colarelli O'Connor; Wiley-Blackwell, 2010, ISBN: 978-1-4051-6049-0.
"Technology S-Curve" Wiley International Encyclopedia of Marketing, Jagdish Sheth and Naresh K Malhotra, Blackwell Publishing, 2010, ISBN: 9781444316568.
"GE/McKinsey Matrix" Wiley International Encyclopedia of Marketing, Jagdish Sheth and Naresh K Malhotra, Blackwell Publishing, 2010, ISBN: 9781444316568.
"Product Diversification" Wiley International Encyclopedia of Marketing, Jagdish Sheth and Naresh K Malhotra, Blackwell Publishing, 2010, ISBN: 9781444316568.
“Technological Evolution” Empirical Generalizations about Marketing Impact, MSI’s Relevant Knowledge series, edited by Dominique Hanssens 2009, 09-600.