Below, you will find information about my sample talks, invited presentations, and presentations at academic conferences. 

  1. “Harvest Now or Invest Further - The Dilemma Reexamined,” University of Guelph
  2. “Talk it through A Flop or a Hit: Consumer Reviews and Product Success,” University of California Riverside.
  3. “The Impact of the Evolution of Consumer Reviews on Product Success,” University of Iowa.
  4. “Online Reviews and Impact on Movie Sales,” Tulane University.
  5. “Evolution of Consumer Reviews and New Product Sales,” Temple University.
  6. “Talk it through A Flop or a Hit: Investigating the Impact of the Evolution of Consumer Reviews on Product Success,” UNC Charlotte.
  7. “Evolution of Volume, Valence, and Dispersion of User Reviews – Insights from Shape Analysis of User Reviews,” Technische Universität Darmstadt, Darmstadt, Germany.
  8. “Evolution of Volume, Valence, and Dispersion of User Reviews – Insights from Shape Analysis of User Reviews,” Grenoble Ecole de Management, Grenoble, France.
  9. “Innovation and New Product Development,” Laboratory Science Equipment Conference
  10. “Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies,” Harvard Business School.
  11. “Demystifying Disruption: A New Model to Understand and Predict Technological Disruption,” Yale University.
  12. “Decoding Disruption" Rotterdam School of Management, Erasmus University.
  13. “Decoding Disruption,” Visiting Research Fellow of Marketing, Singapore Management University, Singapore.
  14. “Do Innovations Really Payoff? A New Metric To Assess Total Market Returns to Innovations,” The Wharton School.
  15. “Towards a Predictive Model of Technological Evolution,” Greif Center for Entrepreneurial Studies, USC.
  16. “Technical Evolution and Radical Innovation,” Department of Management, The Wharton School.
  17. “Decoding Disruption,” University of Florida.
  18. “Technological Innovation and Market Returns to Technological Innovations,” Penn State University.
  19. “Research Productivity and Returns to Market Entry Decisions Hi-Tech Markets,” Kellogg School of Business.
  1. “Client Profitability of Diffusion Segments across Countries for Multigenerational Innovations: The Influence of Firm, Market, and Cross-National Differences” AMA Winter Conference 2018, New Orleans. Special Session Modeling Firm’s Customer Engagement Strategies Across Domains.
  2. “Effect of Technological Innovation Adoption Behavior on Client Engagement: An Empirical Analysis” Theory + Practice in Marketing Conference 2019, New York.
  3.  “Client Profitability of Diffusion Segments across Countries for Multigenerational Innovations: The Influence of Firm, Market, and Cross-National Differences” AMA Winter Conference 2018, New Orleans. Special Session Modeling Firm’s Customer Engagement Strategies Across Domains.
  4. “Harvest Now or Invest Further: The Dilemma Reexamined” AMA Winter Conference 2018, New Orleans. Special Session Marketing analytics, metrics, and performance.
  5.  “The Impact of Platform Preannouncements on the Sales Lifecycle of Complimentary Hedonic Goods,” AMA Winter Conference 2017
  6. “Crossing the Chasm of Internationalization: The Risk-Return Dynamics of Firm Internationalization,” AMA Winter Conference 2017
  7. “Rush to Tell? - Do new product pre-announcements steal value from launch announcements?,” Marketing Science Conference, 2017
  8.  “Harvest Now or Invest Further - The Dilemma Reexamined,” Canadian Academic Accounting Association Annual Conference, Montreal 2017
  9. “Harvest Now or Invest Further - The Dilemma Reexamined,” 26th European Financial Management Association (EFMA) Conference, Deree-The American College of Greece, Athens, Greece, 2017
  10. "Do Disruptive Visions Pay Off? The Impact of Disruptive Framing on Venture Funding,”, Academy of Management Meeting, Atlanta, 2017
  11. “Harvest Now or Invest Further - The Dilemma Reexamined,” AMA Winter Conference 2017
  12.  “Do Brands Enhance Intangible Intensity and Earning Quality of Firms?” with  Myounghee Chloe Moon, and Birendra K. Mishra, ISBM Conference 2016
  13. “Do Brands Enhance Intangible Intensity and Earning Quality of Firms?” with  Myounghee Chloe Moon, and Birendra K. Mishra, AMA Summer Marketing Educators Conference 2016
  14. “Upping the Ante: Brand Expand or Brand Extend?" Theory + Practice in Marketing Conference, 2015
  15. “Upping the Ante: Brand Expand or Brand Extend?" Marketing Science Conference, 2015
  16. “Upping the Ante: Brand Expand or Brand Extend?" University of Utah Marketing Conference, 2015*
  17. “Income Inequality Within and Between Countries – How it Affects the Acceptance of New Consumer Products,” EMAC, 2015.
  18. “Income Inequality Within and Between Countries – How it Affects the Acceptance of New Consumer Products,” AMA Winter Marketing Educators' Conference, San Antonio, 2015.
  19. “Income Inequality Within and Between Countries – How it Affects the Acceptance of New Consumer Products,” Marketing Science Conference, Atlanta, 2014.
  20. “Rush to Tell? - Do new product pre-announcements steal value from launch announcements?,”
  21. AMA Winter Marketing Educators' Conference, Las Vegas.
  22. Marketing Strategy Meets Wall Street Conference, Frankfurt.
  23. “Power of Customer Voice: Shape Analysis of Online Product Reviews,” University of Utah's 9th Annual Product and Service Innovation (PSI) Conference, Where Marketing and Operations Meet, Salt Lake City, 2012.
  24. “Modeling the Lifecycle of Video Games,” Emory-GT-GSU-UGA Research Day, 2012
  25. “Evolution of Scientific Reviews: Impact on Marketing Expenditures and Sales in the Pharmaceutical Industry,” Marketing Science Conference, Boston 2012
  26. “Modeling Information Content in Sales Spikes of Fast Decay Products,” Marketing Science Conference, Boston 2012
  27. “Power of Customer Voice: Shape Analysis of User Reviews,” Marketing Science Conference, Boston 2012
  28. “An investigation on the effects of customer reviews helpfulness: A case of movie industry,” Marketing Science Conference, Boston 2012
  29. “Predicting Sales in Sequential Channels" Special Session: WOM, Ratings, and Early Forecasting, Marketing Science Conference, Houston, 2011
  30. “A Comprehensive Framework for Unifying Differentiated User" Special Session: User Generated Content and Social Networks, Marketing Science Conference, Houston, 2011
  31. “Unifying Differentiated Consumer-Generated Content: What I Say, Where I Go, and What I Think,” Emory Brown Bag Series
  32. “Rejuvenating Role Of Pre-Announcements On Sales Of Experiential Products" Special Session: Innovation, AMA Winter Marketing Educators Conference, Austin, 2011
  33. “A Comprehensive Framework for Unifying Differentiated User" Special Session: Innovation, AMA Winter Marketing Educators Conference, Austin, 2011
  34. “Not Dead Yet: Modeling Sales Spikes in Fast-Decay Product Categories" University of Utah's 8th Annual Product and Service Innovation (PSI) Conference, Where Marketing and Operations Meet, Salt Lake City, 2011.
  35. “Not Dead Yet:  Modeling Sales Spikes in Fast-Decay Product Categories,” Special Session: Innovation Valuation, PDMA Research Forum, Orlando, 2010
  36. “Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies,”  Goizueta Business School, Fall Seminar Series, 2010.
  37. “Decoding Disruption: New Schema, Model, Findings,” Board of Advisors, USC, Los Angeles, (by Gerard Tellis), 2010
  38. “Decoding Disruption: New Schema, Model, Findings,” China PhD Forum, USC, Los Angeles, (by Gerard Tellis). 2010
  39. “Uncovering the Divergence Along Paths of Technology Evolution: Causes and Consequences for Marketing,” Marketing 2010: Strategies and Solutions for a Tumultuous Economy, Special Session on Innovation Dilemmas, Actions and Consequences, AMA Winter Marketing Educators' Conference, New Orleans, 2010.
  40. “Do Innovations Really Payoff? A New Metric To Assess Total Market Returns to Innovations,” Marketing Strategy Meets Wall Street, Emory Marketing Institute-MSI Conference, Goizueta Business School, Atlanta, 2009.
  41. “Exploring Sales Patterns for Fast-Decay Product Categories,” Special Session Co-chair w Raji Srinivasan: Technology Evolution and Value Creation, AMA Winter Conference, Tampa, 2009.
  42. “Towards a Predictive Model of Technological Evolution and Disruption,” Special Session Co-Chair Grewal: Innovation and Value Creation, AMA Winter Conference, Tampa, 2009.
  43. “Disagreement on Technology Performance: A New Perspective on Technology Evolution Theory,” Utah Winter Conference on Product and Service Innovation, Salt Lake City, 2009.
  44. “Disagreement on Technology Performance: A New Perspective on Technology Evolution Theory,” Special Session on Advances in Predicting Technological Evolution, Marketing Science Conference, University of Michigan, Ann Arbor, 2009.
  45. “The Step and Wait Model for Predicting Technological Evolution,” Special Session on Advances in Predicting Technological Evolution, Marketing Science Conference, University of Michigan, Ann Arbor, 2009
  46. “Exploring Sales Patterns for Fast-Decay Product Categories,” Special Session on Marketing of Fast Decay Products, Marketing Science Conference, University of Michigan, Ann Arbor, 2009
  47. “Towards A Predictive Model Of Technological Evolution,”  Special Session on “Managing Across Technological Transitions” BPS/TIM/ENT Panel Symposium, Academy of Management Meetings, Chicago, 2009.
  48. “The Step and Wait (SAW) Model For Predicting Technological Evolution,” Academic Research Forum, Special Session on New Frontiers in Methods for Innovation, PDMA Annual International Conference, Anaheim, 2009.
  49. “Exploring Sales Patterns for Fast-Decay Product Categories,” Special Session on Special Session on Learning, Integration and Management of the Market Side of Innovation, Academic Research Forum, PDMA Annual International Conference, Anaheim, 2009.
  50. “Towards a Predictive Model of Technological Evolution and Disruption,” Special Session on Strategic Marketing Issues at the Intersection of Marketing and Emerging Technologies, ISBM Academic Conference, San Diego, 2008.
  51. “Functional Regression: A New Model for Forecasting Market Penetration of New Products,” Special Session on Expanding Frontiers of Diffusion Research, Marketing Science Conference, Vancouver, 2008.
  52. “Are Analysts Missing the Full Picture? Total Market Returns to Innovation,” Special Session on Frontiers in Innovation, 37th EMAC Conference, Brighton, UK, 2008.
  53. “Decoding Disruption,” Annual Georgia Research Seminar, Emory University, Atlanta, 2008.
  54. “Towards a Predictive Model of Technological Evolution,” First Annual Greif Research Symposium, Greif Center for Entrepreneurial Studies, Marshall School of Business, USC, Los Angeles, 2008.
  55. “Total Market Returns to Innovation" UC Irvine Paul Merage School of Business, Irvine, (by Gerard Tellis). 2008.
  56. “Functional Regression: A New Model for Predicting Market Penetration of New Products,” Research Frontiers in Marketing Science Conference, UT Dallas, Dallas, 2008.
  57. “Stock markets' Reaction to Innovation: Total Market Returns to New Products,” Utah Winter Conference on Product and Service Innovation, Salt Lake City, 2008.
  58. “Improving Prediction of the Diffusion of New Products through Functional Clustering,” Special Session - Innovation, Product Development and Diffusion, AMA Winter Marketing Educators Conference, Austin, 2008.
  59. “Decoding Disruption,” Special Session - Innovation and Disruption, PDMA International Conference, Orlando, 2007.
  60. “Decoding Disruption,” Fifth West Coast Research Symposium On Technology Entrepreneurship, Center for Innovation and Entrepreneurship, University of Washington, Seattle, 2007.
  61. “Decoding Disruption,” Special Session - Technological Evolution and Organizational Innovation, INFORMS Marketing Science Conference, Singapore, 2007.
  62. “Decoding Disruption,” Special Session - New Perspectives on Disruptive Innovations, Strategic Sources of Advantage, Atlanta Competitive Advantage Conference, Atlanta, 2007.
  63. “Decoding Disruption,” Innovation and New Product Development Track, 36th EMAC Conference, Reykjavik University, Reykjavik, Iceland, 2007.
  64. “Decoding Disruption,” Special Session - TECHSIG, Technology, Product And Firm Characteristics On Market And Firm-Level Innovation Outcomes, AMA Winter Marketing Educators’ Conference, San Diego, 2007.
  65. “Decoding Disruption,” Utah Winter Conference on Product and Service Innovation, Salt Lake City, 2007.
  66. “Total Market Returns to New Products,” Special Session: “Strategy and Performance Implications of Product Innovation and Product Design,” Research forum: Creating and Appropriating Value in Innovation Management, PDMA Conference, Atlanta, 2006.
  67. “Financial Returns to Techno-preneurship,” Fourth West Coast Research Symposium on Technology Entrepreneurship, Seattle, 2006.
  68. “Recognizing Companies with Distinctive Advantages: Total Market Returns to Innovation,” Research to Practice Special Session Forum, Atlanta Competitive Advantage Conference, Atlanta, 2006.
  69. “Financial Value of Marketing: Total Market Returns to Innovation,” Thirteenth Annual CBIM Academic Workshop, Atlanta, 2006.
  70. “Financial Value of Marketing: Total Market Returns to Innovation,” Special Session, Marketing Science Conference, Pittsburg, 2006.
  71. “Total Market Returns to New Products,” Special Session:  “Strategy and Performance Implications of Product Innovation and Product Design,” AMA Winter Educators' Conference, St. Petersburg, 2006.
  72. “Total Stock Market Rewards to Innovations," Innovative New Product Development: Engineering Meets Marketing Conference, Indian Institute of Technology, Chennai, India, 2005.
  73. “Real Market Returns to New Products,” Marketing Dynamics Conf., Sacramento, 2005.
  74. “When will this technology improve? - Hypothesis Tests on the Shape of Functional Data," ECRM 2005: The 4th European Conference on Research Methodology for Business and Management Studies, Université Paris-Dauphine, Paris, 2005.
  75. “Performing Hypothesis Tests on the Shape of Functional Data," Marketing Science Conference, Atlanta, 2005.
  76. “Understanding the Seeds of Growth: Technological Evolution and Radical Innovation," MSI Conference - Hot Thoughts on Innovation: Insights at the Intersection of Marketing and Technology, AMA Summer Marketing Educators' Conference, Boston, 2004
  77. “The S-curve of Technological Evolution: Strategic Law or Self-Fulfilling Prophecy?" Marketing Science Conference, Rotterdam, 2004.
  78. “Technological Evolution and Radical Innovation," Association for Consumer Research, ACR 2004, Asia - Pacific Conference Seoul, 2004.
  79. “Understanding the Seeds of Growth: Technological Evolution and Radical Innovation," Winter Product-Process Innovation Conference, Park City, 2004.
  80. “Global Diffusion of Hi-Tech Products," CIBEAR Doctoral Student Conference, Internationalizing Doctoral Education for Business (IDEB), Indiana University, Bloomington, 2003.
  81. “Understanding the Seeds of Growth: Technological Evolution and Radical Innovation," AMA 2003 Winter Marketing Educators' Conference, Orlando, 2003.
  • Harvest Now or Invest Further - The Dilemma Reexamined
  • Talk it through A Flop or a Hit: Consumer Reviews and Product Success
  • The Impact of the Evolution of Consumer Reviews on Product Success
  • Online Reviews and Impact on Movie Sales
  • Evolution of Consumer Reviews and New Product Sales
  • Evolution of Volume Valence and Dispersion of User Reviews – Insights from Shape Analysis of User Reviews
  • Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies
  • Do Innovations Really Payoff? A New Metric To Assess Total Market Returns to Innovations
  • Towards a Predictive Model of Technological Evolution
  • Technical Evolution and Radical Innovation
  • Client Profitability of Diffusion Segments across Countries for Multigenerational Innovations: The Influence of Firm Market and Cross-National Differences
  • Effect of Technological Innovation Adoption Behavior on Client Engagement: An Empirical Analysis
  • The Impact of Platform Preannouncements on the Sales Lifecycle of Complimentary Hedonic Goods
  • Crossing the Chasm of Internationalization: The Risk-Return Dynamics of Firm Internationalization
  • Rush to Tell? - Do new product pre-announcements steal value from launch announcements?
  • Do Brands Enhance Intangible Intensity and Earning Quality of Firms?
  • Upping the Ante: Brand Expand or Brand Extend?
  • Income Inequality Within and Between Countries – How it Affects the Acceptance of New Consumer Products
  • Power of Customer Voice: Shape Analysis of Online Product Reviews
  • Modeling the Lifecycle of Video Games
  • Evolution of Scientific Reviews: Impact on Marketing Expenditures and Sales in the Pharmaceutical Industry
  • Modeling Information Content in Sales Spikes of Fast Decay Products
  • Unifying Differentiated Consumer-Generated Content: What I Say Where I Go and What I Think 
  •  Not Dead Yet: Modeling Sales Spikes in Fast-Decay Product Categories 
  • Uncovering the Divergence Along Paths of Technology Evolution: Causes and Consequences for Marketing
  • The Step and Wait (SAW) Model For Predicting Technological Evolution
  • Functional Regression: A New Model for Forecasting Market Penetration of New Products
  • Stock markets' Reaction to Innovation: Total Market Returns to New Products
  • Financial Returns to Techno-preneurship 

Invited Presentations

Presentations at Academic Conferences

Sample Talks

​ASHISH SOOD