Ashish Sood is a professor of marketing at the University of California Riverside. He is interested in research on innovation, technology management, emerging markets, and marketing strategy.
His research has been published in top journals including Marketing Science and the Journal of Marketing, and won numerous research awards and grants. The findings from his research have been published and re-printed in more than 60 books, thought-leadership publications, and business press articles. Prior to joining the academia, he worked in the industry for twelve years in India and Singapore.
Associate Professor, University of California Riverside 2015-till date
Visiting Professor, Georgia State University 2013-2015
Visiting Professor, Wharton School of Business 2012-2013
Assistant Professor, Emory University 2005-2012
Visiting Research Fellow of Marketing, SMU, Singapore 2009
Associate Editor, MIS Quarterly 2014
Editorial Review Board, Journal of the Academy of Marketing Science 2015 onwards
Editorial Review Board, Journal of Marketing 2015 onwards
Editorial Review Board, Journal of Business Research 2015 onwards
Associate Editor, AMA Winter Marketing Educators Conference 2017, 2018
Product Quality Manager, Philips Electronics Singapore Pte. Ltd., Singapore
Area Sales Manager, Crompton Greaves Ltd. Delhi, India
PhD, Marketing, University of Southern California, Los Angeles
MBA (Mgmt. of Technology), Nanyang Technological Univ., Singapore
Bachelor of Engineering (Electrical), Delhi College of Engineering, Delhi .