Ashish Sood is a professor of marketing at the University of California Riverside. He is interested in research on innovation, technology management, emerging markets, and marketing strategy.

His research has been published in top journals including Marketing Science and the Journal of Marketing, and won numerous research awards and grants. The findings from his research have been published and re-printed in more than 60 books, thought-leadership publications, and business press articles. Prior to joining the academia, he worked in the industry for twelve years in India and Singapore. 


Associate Professor, University of California Riverside                                                                    2015-till date
Visiting Professor, Georgia State University                                                                                           2013-2015
Visiting Professor, Wharton School of Business                                                                                    2012-2013
Assistant Professor, Emory University                                                                                                     2005-2012
Visiting Research Fellow of Marketing, SMU, Singapore                                                                                 2009

Associate Editor, MIS Quarterly                                                                                                                          2014 

Editorial Review Board, Journal of the Academy of Marketing Science                                       2015 onwards

Editorial Review Board, Journal of Marketing                                                                                  2015 onwards
Editorial Review Board, Journal of Business Research                                                                   2015 onwards
Associate Editor, AMA Winter Marketing Educators Conference                                                       2017, 2018

Product Quality Manager, Philips Electronics Singapore Pte. Ltd., Singapore                                  
Area Sales Manager, Crompton Greaves Ltd. Delhi, India                                                                   

PhD, Marketing, University of Southern California, Los Angeles                                                        
MBA (Mgmt. of Technology), Nanyang Technological Univ., Singapore                                            
Bachelor of Engineering (Electrical), Delhi College of Engineering, Delhi                                         .



Associate Professor of Marketing​

University of California Riverside

Riverside CA 92521

Research Fellow at the Center of Global Innovation, University of Southern California

Phone: 678 205 9931 (M)

Email  : ashish.sood at ucr dot edu 

Profile on Google Scholar

Profile on SSRN